Tava Health · Unsolicited concept · Not affiliated

Show the coverage before you ask for the person

Tava's homepage promises a coverage answer in a few clicks. The live signup opens by asking for a legal name, a birth date, and an email before it shows a single therapist or price. For someone reaching out for help on a hard day, that is trust asked for before trust is earned. This concept flips the order. Answer first, faces second, identity last.

Scott Jewell
A study, not a shipped product. Built from Tava's public pages in their brand language. All people and prices below are fictional and plausible. I designed the account experience used by millions at CVS Health, this is the same trust first thinking applied to Tava's front door.
1The answer, up front
No account needed yet
tava

Does my insurance cover therapy?

Two quick questions. No name, no email, no commitment.

Your insurance
  • Blue Cross Blue Shield
  • UnitedHealthcare
  • Aetna
  • Cigna
  • I want to pay without insurance
Your state
  • Colorado
  • Utah
  • Texas
You are coveredMost members with this plan pay about $25 per session. You will see your exact number before you book anything.
We have not asked who you are yet. That is the point.
2Real faces, real openings
Matches before signup
tava

Therapists who take your plan

Matched to your answers. Browse freely, choose when ready.

MJ Maren J. · LCSW, 11 years AnxietyLife changesEvenings Tomorrow, 6:30 pm open
DR David R. · LMFT, 8 years CouplesStressIn person Thursday, 12:00 pm open
AS Ana S. · PhD, 15 years DepressionSpanishWeekends Saturday, 9:00 am open
Every profile shows the next real opening, not a promise to call back.
3One clear price, then identity
Now the account earns its ask
tava

Book with Maren J.

Tomorrow at 6:30 pm, online session.

Session rate$140
Your plan pays$115
You pay$25
Needed now because insurance bills under your legal name. This is the first moment we ask, and we say why.

Tava already asks for a preferred name today. Keep it. It is the single most humane field in the flow, your provider greets you as you, not as your insurance card.

The evidence

Their own homepage sets the bar. Step one of "Simplifying Your Path" reads "Check your coverage. No guesswork needed." The live funnel opens with legal name, date of birth, and email instead. The concept simply makes the product keep the promise the marketing already made.

Next best action

One question per moment. Anxiety shrinks working memory. Each screen asks exactly one thing, are you covered, who fits you, what will it cost. Identity waits until it has a reason a person can read in plain words.

Trust and consent

Say why before you ask. Every identity field carries one line of purpose, the pattern that lifted profile completion when I redesigned the account experience at CVS Health. Labels are real labels, not placeholders, for screen readers and for people who look away mid form.

The build series · Next stop

Same method. New money.

Tava was trust in healthcare. The method moved to money next, Ibotta, where a denied receipt is the exact moment loyalty is won or lost. What you are watching is that concept, live.

Evidence firstBuilt in their brandEvery tap works
Open the Ibotta build
It is playing itself right now. On the next page you take the wheel.
Live Tap to open
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