Brand GO concept
A concept that brings the whole catalogue of online apparel together so users can find, buy, and build their ultimate wardrobe, with social shopping and peer reviews baked in.
While leading work on Freebird's site, mobile app, design system, and rewards program, I spotted another need. Shoppers were juggling dozens of apps to assemble a look. Brand GO brings the entire catalogue of online apparel into one place, a single home to discover, buy, and build your ultimate wardrobe.
Apparel discovery was fragmented across brands and apps. The vision for Brand GO was a unified, social first experience: a Discover page that surfaces the right pieces, social shopping that lets people shop together, and peer reviews that build trust before you buy.
The designs bring discovery and community into the same flow: a feed like Discover experience, social shopping that turns buying into something you do with friends, and user reviews that make every product decision more confident.
Brand GO came from noticing a problem nobody had scoped yet. The best product ideas often start as an itch you feel as a user. Designing a social commerce concept stretched me beyond execution into product vision, defining what to build and why, not just how it looks.